Research & Plan
Use Crucible as a lab for what to say next: market signals uncover competitor gaps and trending topics, matched to your editorial backlog and prep questions.
Visibility drives revenue for
founders, SMB owners, fractional executives, and consultants.
Building your brand shouldn’t burn 10 hours a week or cost a $5,000/month ghostwriter. Powered by built-in content research, Crucible turns your real spoken thoughts into short video clips, carousels on LinkedIn, deep-dives, and ready-to-publish articles.
No credit card · No charge for your first project · No watermarks
The Crucible System
From raw thought to shipped content in four steps.
Record your real thoughts
Brain dump, walk-and-talk, or guided by an AI interview host that draws out your best insights in your authentic voice.
Automate zero-slop drafts
Clips, carousels on LinkedIn, deep dives, and articles derived from your verbatim words — approve, edit in-app, or schedule in one click.
Measure & compound
Built-in analytics track what resonates across channels, feeding performance signals right back into your research loop for what to tackle next.
Who Crucible is for
Built for the people building brands.
Founders & Fractional Executives
Trust is the currency of modern growth, and branding yourself authentically is how you build it. Crucible frees the ideas in your head that your market needs to hear in order to buy into your personal brand.
Teams
Your company isn’t just built by founders; the whole team contributes to how the world sees your brand. Crucible is for teams to share their constellation of perspectives, melding together to represent what the market believes about you.
Agencies
You don’t need to hire expensive freelance ghostwriters or build a production studio to develop client brands. Crucible gives content creation agencies a simple stack to capture client views with built-in content research and automated drafting. Spend more time with clients and less time clicking the mouse.
For founders·For fractional executives·For consultants·For small businesses·For agencies
Compare
Stop choosing between $5,000 ghostwriters and the AI slop trap.
Content creation agencies charge thousands for opaque research and slow drafts; prompt-based AI tools output generic slop that damages your credibility when building your brand.
Ghostwriting & Content Creation Agencies
$2,000 – $5,000+ / month
- Content research and planning are opaque, billable services tied to producer schedules.
- Takes days or weeks to turn around basic text or draft assets.
- Ghostwriters guess your stance instead of capturing your literal domain expertise.
- Expensive agency retainers that add another team to manage.
DIY Apps & Blank Prompters
$15 – $60 / month
- Zero content research: gives you a blank prompt box and expects you to do all the work.
- Hallucinates generic “AI slop” that damages your credibility when building your brand.
- Analyzes old writing samples instead of capturing your real-time thinking.
- Requires endless manual re-prompting and timeline scrubbing.
The Crucible Studio
Highest leverage of your time and money
- Research & Plan: a self-serve lab tracking competitor gaps, subreddit trends, and market green space 24/7.
- Zero AI slop / 100% traceable: every carousel slide and article maps directly back to what you spoke on mic.
- Multi-format coverage: delivers 60-second viral clips, carousels on LinkedIn, deep dives, and articles in one pass.
- In-app control: polish transcripts, approve outputs, and schedule directly to your connected channels.
What you get
Every format your week needs, from one recording.
60-Second Social Shorts
High-impact, hook-first clips formatted for LinkedIn, TikTok, and YouTube Shorts.
Carousels on LinkedIn
Swipeable carousel slides built from your recording’s key points — hooks, proof, and a call to action, formatted as carousels on LinkedIn that build your brand.
5–10 Minute Deep Dives
Structured thought pieces ideal for long-form video channels, embedded newsletter updates, or customer-facing product reviews.
Articles on LinkedIn & Social Posts
Transformed text drafts — long-form articles on LinkedIn, newsletters, and social posts — assembled directly from your spoken logic.
Verbatim Lineage (Zero AI Slop)
Nothing is hallucinated from blank text prompts. Every slide, hook, and paragraph cites your exact spoken words. If you didn’t say it, Crucible doesn’t draft it.
Research & Plan
A self-serve lab for what to say next: track competitor gaps, subreddit trends, and market green space, matched to your editorial backlog and prep questions.
In-App Approve & Schedule
Full control over your content calendar. Polish any draft, approve outputs, and schedule directly to your social channels in one click.
Closed-Loop Measurement
Built-in analytics track audience engagement, feeding performance signals directly back into your next round of content research.
Sample output
One brain dump in. A whole week out.
Here’s what comes back from a single 10-minute recording.
LinkedIn
Most founders treat content like a chore. I treat it like a forge…
postLinkedIn
Five slides from your recording formatted as a carousel on LinkedIn — hooks, proof, and CTA.
carouselInstagram
“You’re already saying it in meetings. We just put it on camera.”
captionArticle
Full-length article on LinkedIn and blog: why weekly consistency beats going viral twice a year…
articlePricing
Start free. Pay when it’s proven.
Every plan starts with a single credit for your first project — free. No credit cards, feature gates, or watermarks to slow you down.
Starter
$99/mo$49/mo
Limited introductory pricing
Turn one weekly 10-minute brain dump into a full week of content.
- 4 Complete Weekly Campaigns / mo
- 1 Brand Voice Profile
- 1 User Seat
- Short clips, carousels on LinkedIn, deep dives, and articles
Includes 1 free credit for your first project
Get startedPro
Most Popular$299/mo$149/mo
Limited introductory pricing
The full output engine for serious brands — weekly scale plus Research & Plan.
- 16 Complete Campaigns / mo
- Includes Research & Plan (Market Signals & Gap Engine)
- 1 Brand Voice Profile
- Priority Processing
Includes 1 free credit for your first project
Get startedTeam & Agency
Coming Soon
Multi-seat team collaboration, custom brand voice guardrails, and multi-brand workspaces.
Contact for Early AccessJust need a single campaign today? Single credits available in-app for $19.
Get launch updates
FAQ
Questions, answered.
Do I have to be good on camera?
No. Crucible is built for normal people talking normally — audio-only is fine. The stumbles, restarts and "ums" are exactly what it removes.
How long does this actually take?
About ten minutes of talking. Your edited clips, carousel slides, and written posts are typically ready a few minutes after that.
Can I change what it writes?
All of it. Every post, caption and the blog draft is editable before it goes anywhere, and you can send any clip back for a re-cut.
Does it post for me?
You can export the files, or connect your social accounts — LinkedIn, X, and more — and publish straight from Crucible, wherever the platform allows direct publishing.
What if it doesn’t sound like my business?
You approve the brand voice profile up front and can edit it any time. Change it, and everything written afterwards follows.
What happens to my footage?
It’s stored privately in your account and you can delete it whenever you want. See our privacy policy.
How does Crucible help with content research and planning?
Through Research & Plan. Instead of staring at a blank screen or paying content creation agencies thousands for opaque research, Crucible acts as a lab for what to say next. It tracks competitor gaps, subreddit discussions, and market green space, matching them to your editorial backlog and prep questions so you always record with high-leverage talking points.
How do I know this won't sound like generic AI slop?
Crucible never invents content from blank text prompts. It takes your real spoken voice, transcribes your exact words, and shapes your spoken arguments into carousels on LinkedIn, clips, and long-form articles. Every output maintains verbatim lineage back to what you said on mic. If you didn’t say it, Crucible doesn’t draft it.
What's free, exactly?
Your first project is free: every plan includes a single credit that covers one full campaign — the recording, edited clips, carousel slides, and the full set of posts. After that, Starter includes 4 campaigns a month and Pro includes 16.
Your next week of content is one recording away.
Set up your brand voice in a few minutes, explore market green space in Research & Plan, and capture your first campaign free — using your real voice, with zero AI slop.
Capture your first project free