Interview on your terms
Keep the client relationship: run interviews yourself and upload the recording, replacing the AI interviewer with your own process. Crucible handles the transcription, editing, and drafting.
For agencies
More client content. Less headcount.
Ghostwriters, PR agencies, and content creation companies run on billable hours — and client interviews eat most of them. Crucible turns your client work into an engine: use built-in content research to plan topics, let the AI interviewer pull the story out, or run the interview yourself and upload the recording. Then process the recording into clips, carousels on LinkedIn, deep dives, and articles on LinkedIn — with your team polishing the final pass. Add your own b-roll on top of the final cuts to make the output unmistakably yours.
No credit card · 1 free credit for your first project · No watermarks
Why agencies
Your craft, at scale.
Scale the writer's craft
Your team reviews and refines drafts instead of starting from a blank page. One recording becomes clips, carousels, deep dives, and written posts across the client's channels.
Make it yours with b-roll
Capturing footage on set or on-site? Layer your own b-roll into the final edits for production value your clients can see and feel.
Margins that make sense
Stop trading hours for drafts. Automated extraction and editing means more campaigns per client — without hiring videographers, editors, or writers.
Agency FAQ
Agencies, answered.
Can we run our own interviews instead of the AI interviewer?
Yes. Upload your own recording and Crucible replaces the AI interviewer with your approach — your team keeps the client relationship, and Crucible handles transcription, clipping, and drafting.
Can we add our own footage to the final videos?
Yes — use the b-roll tool to layer your own captures into the final edits, giving client output production value beyond a simple talking-head cut.
How do we manage multiple client brands?
Each workspace holds one brand voice profile. Multi-brand workspaces and team permissions are on the way — contact us for early access if you need them sooner.
How does billing work for agencies?
Team & Agency plans are coming soon — contact us for early access. Today, most agencies run Starter or Pro per client brand and pass the cost through to the engagement.
Your next week of content is one recording away.
Set up your brand voice in a few minutes, explore market green space in Research & Plan, and capture your first campaign free — using your real voice, with zero AI slop.
Capture your first project free