Built for busy leaders who “don’t do social”
Building your reputational authority shouldn’t burn 10 hours a week or cost you a $5,000/month ghostwriter. Record your raw train of thought whenever inspiration strikes. Crucible reworks your exact words into 60-second social clips, longer deep dive videos, and ready-to-publish posts.
No credit card · No charge for your first project · No watermarks
How it works
Don’t know where to start? You don’t have to. Record on your schedule—no calendar coordination or agency check-in calls required. Our Live AI Interviewer uses your brand profile and context documents to host a dynamic podcast session that draws out your best ideas.
Choose your edit path. Keep your natural conversational flow with ‘Preserve Mode,’ or let ‘Remix Mode’ extract viral hooks, remove fluff, and split your recording into high-impact social clips.
Review your video transcript and click any word to cut it. Video is just the start: from your spoken insights, Crucible drafts social posts, newsletters, and blogs. Your authentic voice across every platform. Download or publish directly from your dashboard.
Who Crucible is for
Trust is the currency of modern growth. Telling your story authentically is one of the fastest ways to build trust. Crucible frees the incredible ideas floating in your head that the market needs to hear in order to buy into your brand.
Your company isn’t just built by founders; the whole team contributes to how the world sees your brand. Crucible is for teams to share their constellation of perspectives, melding together to represent what the market believes about you.
You don’t need to build out a production studio to develop your client brands. Crucible gives agencies a simple stack to capture client views & talking points without requiring dedicated researchers, interviewers, videographers, editors, or writers. Spend more time with clients and less time clicking the mouse.
Compare
Traditional agencies drain your budget trying to represent you authentically; software apps drain your time with a high learning curve or constant AI re-prompting.
$2,000 – $5,000 / month
$15 – $60 / month
Highest leverage of your time and money
What you get
High-impact, hook-first clips formatted for LinkedIn, TikTok, and YouTube Shorts.
Structured video thought pieces ideal for long-form YouTube, embedded newsletter updates, or customer-facing product and strategy reviews.
Transformed text drafts — LinkedIn posts, newsletters, blog articles — assembled directly from your spoken logic and your topic knowledge base.
Choose a light-touch pass that retains your full story or a director’s cut of short- and long-form content for any platform.
No teleprompter required — your on-demand host adapts to your answers live, asking follow-up questions that pull your best insights to the surface.
The final render features 100% you. The interviewer stays off-camera and off-mic, leaving you with clean, solo videos.
Upload style guides, PDF articles, or research links to inform your interview questions and ensure written posts match your domain.
Track the competitors, thought leaders, and topics that matter in your space. Crucible analyzes what people are talking about right now and shows where you can weigh in — or where the greenspace is yours to own.
Sample output
Here’s what comes back from a single 10-minute recording.
Most founders treat content like a chore. I treat it like a forge…
post“You’re already saying it in meetings. We just put it on camera.”
captionAuthority compounds: why showing up weekly beats going viral twice a year…
draftPricing
Your first project — the edited video and the full set of posts — is free. No cards, no feature gates, no watermarks.
$299/month$199/monthLaunch deal
Turn 1 weekly 10-minute brain dump into a full suite of short clips, deep-dive videos, and written posts.
Let’s talk
Grow your brand with diverse voices from across your team. For teams running content at scale with custom workflows, compliance, and dedicated support.
Let’s talk
For agencies managing content for multiple clients with white-label options.
Launch pricing: $199/month for Crucible Pro (regularly $299). Your first project is free — upgrade whenever you’re ready.
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FAQ
No. Crucible is built for normal people talking normally. The stumbles, restarts and “ums” are exactly what it removes.
About ten minutes of talking. Your edited video, clips, and written posts are typically ready a few minutes after that.
All of it. Every post, caption and the blog draft is editable before it goes anywhere, and you can send the video back for a re-cut.
You can export the files, or connect your LinkedIn account and publish straight from Crucible.
You approve the brand voice profile up front and can edit it any time. Change it, and everything written afterwards follows.
It’s stored privately in your account and you can delete it whenever you want. See our privacy policy.
Your first project: one recording, the edited video, and the full set of posts. After that you’ll need a plan.
Set up your brand voice in a few minutes and capture your first project free.
Capture your first project free